7 copywriting interview questions with answers and notes

Copywriting interview questions allow you to determine whether a person is suitable for a job or not. Or, if you are a job seeker, they allow you to have a higher probability of getting a position.

Important! If you are looking for questions that copywriter should ask a client to do the work, see this lesson about market express analysis. Or just watch the video below.

So, in this article we’re going to look at 7 targeted questions to test a copywriter. With answers and explanations. Let’s get started! Here’s the list of contents for quick navigation.

Question #1: What does a copywriter do?

Despite its simplicity, this question is very important, because it shows the depth of understanding of the job applicant, as well as his current level of competence.

The worst answer in this case is “Copywriter writes texts for websites and social networks.” Simply because it shows that a person does not understand the essence of the work. After all, texts can be written by journalists, editors, and copywriters. Yes, anyone.

The correct answer

That’s why the correct answer here will be something like this: “A copywriter solves commercial tasks with strategy, texts and wireframes, builds competent communication with the audience and increases conversion.

Such an answer immediately shows that the applicant is in the subject, understands the range of tasks, owns professional vocabulary and has a basis for further development and growth.

Question #2: a derivative of what profession is a copywriter?

This question allows you to assess how the applicant understands the goals and objectives of copywriting as well as its connections with related areas. It also represents a trap for those who think that copywriting is a form of writing, editing or journalism.

The correct answer

A copywriter is a derivative profession from a marketer. Since this person often works with a sales funnel and increases conversions, he or she therefore must understand marketing mechanisms and use appropriate technologies and tools.

Such an answer shows confident knowledge of the topic and, as in the previous case, knowledge of professional vocabulary.

Question #3: what is a sales funnel, wireframes and open-rate?

This question allows the employer to determine how well a potential copywriter is oriented in technical terms. However, the terms may differ and include, for example, conversion, target audience, leads, etc. Sometimes it may be followed by a clarifying question: what does all this have to do with copywriting?

The correct answer

The answer in this case is not only the disclosure of the term, but also a demonstration of its connection with copywriting. For example:

A sales funnel is a sequence of stages of interaction with a target audience. Each stage has its own conversion, and the copywriter must know how to influence it.

Question #4: what are benefits and how do they differ from features and characteristics?

This question is usually followed by a practical task. For example, like this: give an example of a feature and turn it into a benefit.

In order to answer this question and show the correct examples, you should know this lesson. Or just watch the video below.

Question #5: which copy conversion is better: 20% or 80%?

This is one of my favorite alternative type questions because it doesn’t offer the right answer. Instead, there is a trap here, and only a practitioner will be able to answer it correctly.

The correct answer

In such a question there is not enough data. There may be copy with a conversion of 80%, which at the same time works at a loss. Because the price of the transaction exceeds the price of the goods. And there may be a text with a conversion of 20%, which, due to the volume of traffic and the price of the transaction, shows amazing profitability and efficiency.

Question #6: what is the difference between copywriting and content marketing?

A good copywriter must understand the hierarchy of sub-niches in copywriting and at the same time show an understanding of the tasks being solved. That’s why the correct answer here should be like that.

The correct answer

Content marketing is a branch of copywriting. It solves the problems of attracting and retaining an audience, heating and repeat sales. At the heart of content marketing, as a rule, is the satisfaction of information needs.

You can learn more about the differences between copywriting and content marketing in this article.

Question #7: how do you see yourself in 5 years?

This is another trap, the main purpose of which is to check how a person’s strategic thinking works. At the same time, many perceive it as a way of self-expression and practice wit, which is a mistake.

If you approach the matter wisely, then you need to show how you see the development of the project in five years and yourself in it. It can be new directions and technologies used, or you can see yourself as a leader with subordinates. This question does not have a single correct answer, but if you want to succeed, then the answer must feel the scale.

Possible answer

In five years, I see myself as the leader of a scalable direction that includes several vectors at once, including content marketing, automated funnels using artificial intelligence, etc.


Of course, these are just a few examples, and not all questions that may be. However, the main thing to understand is that no matter what questions are asked in a copywriting interview, they first of all check whether he has marketing thinking, understanding of the system base and skills in solving the tasks. You can learn more about all this from this free course on YouTube.

Best regards, Dan.

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